Boston University: Center for Psychiatric Rehabilitation
Helping Boston University’s Center for Psychiatric Rehabilitation to create a clear and well organized website that serves the needs of audiences ranging from medical professionals in research and training to individuals in need of psychiatric help.
Role
Digital design, Branding
Agency
Smith & Connors
Look & Feel
A cohesive visual system was created to help distinguish the Center with a unique brand voice. This system included selection of typography, development of a new color palette and custom graphics.
Four ways in
The homepage orients the user to the Center and their mission and the navigation menu is broken up into four clear pathways to content with additional descriptive information appearing on hover.
Wrangling the content
Expandable content blocks, usable search forms, clear page headers and a content hierarchy work to capture a large amount of content and data in a more user-friendly format.
